Alma is Esperanza’s new open-air food and beverage outlet in Cabo San Lucas, offering specialty coffees and light bites during the day and craft cocktails at night. The outlet is situated on the property’s stunning cliffside entrance and is a destination for sunset and ocean views.

I worked with this client to identify how Alma’s brand aesthetic would compliment the resort’s brand and stand apart from the other property outlets. We defined Alma as soulful, hand-crafted, and elegant. The wordmark is a low horizontal script to create a relaxed and calming feel. The added flourishes represent the resort’s surrounding flora and its powerful connection with nature. The color palette is soulful and subdued, with a pink application for daytime programming and a navy application for nighttime. All designs are printed on natural uncoated stock to further give a hand-crafted and organic feel. The additional floral illustration supports the flourishes from the logo and represents traditional art from the region.