This logo was created for a summertime taco and tequila pop-up that sat on the beautiful Hawaiian beaches of Four Seasons Resort Hualalai. The pop-up was a collaboration between Four Seasons Hualalai and Four Seasons Resort Los Cabos at Costa Palmas, showcasing the culinary flavors of both properties along with specialty tequila cocktails and tastings. The clients needed something with an upscale tropical vibe - something with a casual “toes-in-the-sand” feel that also represented the level of luxury that is Four Seasons. The unique styles of both resorts were taken into consideration, as was the physical location of the pop-up.

Multiple concepts were presented to the client, and we arrived at a final design after one round of revisions of the selected concept. The result was the juxtaposition of modern and structured typography over a bed of loosely laid palm leaves, with a tranquil and sophisticated color palette of soft gold and dark teal.