As the Firmwide Marketing Communications Manager, part of my role was to identify marketing needs and provide new and improved tools to the global marketing community as needed. After significant auditing and campaigning, I was given the green light to spearhead the design and roll-out of global marketing collateral templates as a new brand standard for the firm. As project manager and designer, my role included research and development, design, piloting, rollout, and training. This massive effort took over a year to complete with a small team of collaborators.

A great deal of internal communication and organization was involved with this project, and the requirements for the templates were many. They needed to meet the demands of the user (the global marketing community); be more functional, visually impactful, on-brand; and needed to accommodate for every skill level of designer (simple enough for beginners with more complex options for experienced designers). They also required enough flexibility to be visually targeted towards Gensler’s many client industries while retaining brand recognition.